1984: First Orders

First Orders

In 1984, Paul needed money to start his company and purchase the equipment necessary to build guitars. He set out on a tour of East Coast guitar dealers to generate orders. He was armed with only two prototypes - a vintage yellow Custom model (maple top / mahogany back) and a pearl white Standard model (all mahogany). Sam Ash placed the first order with Paul for 30 guitars, bringing a $20,950 value to the company. All of the orders Paul received during this sales trip would later help convince investors that Paul was worth their time and attention.