PRS Guitars is teaming up with In Tune Monthly magazine and Guitar Center to complement a 2012 official partnership with GRAND-AM Road Racing. 2012 marks the third year that PRS has partnered with GRAND-AM Road Racing’s Rolex Sports Car Series by providing race-winning teams with unique trophy guitars. This season, PRS is also partnering with Guitar Center and In Tune Monthly to host rockin’ and rollin’ pre-race Guitar Center/PRS Fan Days in select locations.
Perhaps the most exciting element of the day will be the opportunity for one high school musician to win the chance to perform at a race itself. In Tune Monthly, the publication for music students and teachers in grades 7-12, will be hosting “In Tune’s Race to the Stage” auditions. These auditions will give one area high school guitar player the chance to perform at the GRAND-AM Rolex Sports Car Series race in his/her city. Winners will take home a PRS SE guitar and SE amplifier and will win the opportunity to perform at the track with The Rocky Mountain Stoneflies, a seasoned band comprised of PRS Guitars’ staff. For details and official rules on the “In Tune’s Race to the Stage” promotion, visit www.intunemonthly.com/racetothestage.
These events will bring players additional unique opportunities, including free setups on their PRS guitars, meetings with product specialists from the PRS factory, in-depth product demonstrations by PRS staff, and the chance to meet GRAND-AM personnel and experience their interactive mobile display, which includes a GRAND-AM racecar. Customers will also be able to see—and even purchase—replica PRS/GRAND-AM trophy guitars, as Guitar Center will be the exclusive retailer of a limited number of 2012 GRAND-AM replica trophy guitars. These guitars will be available online and at select Guitar Center locations.
Fan Day events are planned throughout the season in conjunction with the season opening Rolex 24 At Daytona (Guitar Center Orlando), Super Weekend at the Brickyard (Guitar Center Indianapolis), Watkins Glen International (Guitar Center Syracuse), and the Continental Tire Sports Car Festival Powered by Mazda at Laguna Seca (Guitar Center San Jose). Race day concerts featuring PRS artists are scheduled throughout the season at these races as well.
For details and Official Rules of the “In Tune’s Race to the Stage,” please visit www.intunemonthly.com/racetothestage.