New “Shop in Detail” Campaign
The craftsmen and women at PRS are a unique bunch. We are passionate about music and guitars. Most of us play everyday. There is a special kind of pride and individual ownership surrounding the instruments we make. Guitar building is a very personal thing here, and our quality is a result of that.
And our traditions are the result of our quality. The journey a guitar takes through our shop is not a short one. We act deliberately and are attentive to every step of the process and every component of our products. When people tour the factory, they see the amazing amount of work and care that go into each one of our guitars. We created this element of our website to give you that inside look at our processes and our family – we believe a better look than ever before.
You have a good indication of a guitar’s personality and sound the moment you pick it up. It should speak to you right away and feel as comfortable as an old friend. We strive to make guitars that do just that. PRS Guitars’ Shop in Detail campaign brings you a step closer to the magic. Take a minute to tour around the factory and meet some of the people behind PRS.
Watch for the new series online in your favorite guitar magazines like Guitar World, Vintage Guitar, Guitar Player, and Premier Guitar.