It's that time of year again as we trek to sunny Anaheim, California for the annual NAMM show! The National Association of Music Merchants or “NAMM” is a music industry trade show inaugurated in 1901. The show exists to support the music industry and show the world the latest innovations in musical products, recording technology, sound, and lighting. This week, tens of thousands will gather at the Anaheim convention center for a few days of business and music-filled fun.
Paul Reed Smith attended his first NAMM show in 1985 and began to introduce our company's first models to the world. Our entire booth consisted of a humble 100 sq ft section on the main show floor.
For the past few years, PRS has been located in booth 210A, a larger room with dozens of our electric guitars, acoustics, and amplifiers hanging on display.
Check out the video below as Paul Reed Smith walks us through our 2017 NAMM booth!